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TV STATIONS AIRING "DR. LAURA"
Tel. 215-238-4700 (then dial 12539), email
SAN FRANCISCO: KPIX-TV
Rosemary Roach, 415-362-5550, email
BOSTON: WCVB-TV Ch.5
Phone: 781-449-0400, email
the Following Companies:
Please contact the following companies whose
ads ran on Schlessinger's new TV show -
and watch the show yourself and phone the
advertisers. Remember, many companies don't
know their ads are running, so be nice:
(Amazon.com actually advertised on Dr. Laura's Web site,
not her TV show, but in view of their big name, we thought it
important for folks to contact them).
Computer Learning Center
tel. 703-367-7000; FAX 703-257-2960
LA Weight Loss
Blue Star Ointment
Garden State Life Insurance
The Ab Dolly
tel. 800 830 2176
Total Telcom Media
PRODUCT: Mind and Spirit, 1-800-226-5937
McDonald's :-("We closely evaluate the content
of the programs in which our television
commercials appear and strive to associate
our advertising with entertaining,
responsible programs." Has
McDonald's recommended that their ad
agencies not buy Dr. Laura? We asked
them that very question - no answer yet. If you see another McDonald's
ad run on Dr. Laura in your area, please
contact us immediately.
We are sad to announce that McDonald's is
one of the only companies not to issue
a definitive statement directing that no further ads be run
on the Dr. Laura TV show. When we
initially posted the fact that McDonald's
had advertised on the show, the company
phoned us and angrily denied the ads even
ran, then told us they had no control over
what ads their franchises buy. Yet
according to McDonald's own
The following are links to other independent
Web sites targeting "Dr. Laura"
[DISCLAIMER: StopDrLaura.com is not affiliated
with, and does not vouch for the authenticity
of any of the information on, these sites.]
Scroll way down to find more info on all local protests. To organize
your own local protest, email Robin Tyler.
STOPDRLAURA BANNER ADS
We have NEW StopDrLaura.com
Web banners, including pics from local protests - take some for your Web site!
DR. LAURA POLL/CHICAGO PROTEST PICS
Weigh in on the About.com poll about Dr. Laura's show, and check out the pictures from
the Chicago protest - click, then scroll down to find the link.
Please politely call as many of
the #s below as you can - thanks!
1. SUMNER REDSTONE, CEO of Viacom (which owns Paramount)
tel. 212-258-6310, fax 212-258-6311
Message: "Why is Viacom supporting prejudice - cancel the Dr. Laura show."
(Don't let them pass you to the (323) number - he's the boss, insist they take your
2. KERRY MCCLUGGAGE, Chmn. of Paramount
tel. LA 323-956-5076, NYC 212-258-6269
(He shares the NYC # with Co-President Joel Berman), fax: 323-862-1823
Message: "Cancel Dr. Laura" [same message for the rest of the calls below].
If you can do even more, call the following Paramount employees:
FRANK KELLY, Co-Pres. Domestic TV:
tel. 323-956-4543 fax 323-862-1838
JOEL BERMAN, Co-Pres. Domestic TV
STEVE GOLDMAN, Exec. VP
JOHN NOGAWSKI, President - Distribution Domestic TV
tel. 323-956-8999 fax 323-862-3404
MICHAEL MISCHLER, Exec. VP - Mktg.
tel. 323-956-5516 fax 323-862-1023
BOBBEE GABELMANN, Exec. VP Current Programming
tel. LA 323-956-5508, NYC 212-258-6654
fax 323-862-0282 and 323-862-1188
RICHARD LINDHEIM, Exec. VP
JOHN WENTWORTH, Exec VP Media Relations
tel. 323-956-5394 fax 323-862-3756
MICHELLE HUNT, Head of Media Relations
tel: (323) 956-8266 fax: (323) 862-1323
Local Protest Contact Info:
To make a difference in your city, please call or write your local station contracted to
carry the Dr. Laura show, or contact the local StopDrLaura.com organizer in your city:
Stop Dr. Laura
National Days of Protest!!
Local Protest Contact Info:
To make a difference in your city, please call or write your local station contracted to
carry the Dr. Laura show, or contact the local StopDrLaura.com organizer in your city:
WAGA-TV5. Glen McHugh, GM. 404.875.5555. email@example.com
Local Coordinator- Harry Knox firstname.lastname@example.org
Protest Saturday, August 26, 11 a.m. against KEYE-TV Channel 42, 10700 Metric Blvd (in
north Austin, just east of Mopac, south of Braker Lane). Sponsored by the Austin Stop Dr.
Laura Committee. Please e-mail email@example.com
for more information.
Help organize for Baltimore's part in the Stop Dr. Laura National Days of Protest - please
attend our meeting at 7 p.m., Tuesday, Sept. 5. E-mail Queerwrtr@aol.com for meeting location. Baltimore will
participate in the National Days of Protest with a rally in front of WMAR-TV studios, 6400
York Road, Baltimore, Monday, Sept. 11, 9:00 AM.
Station: WCVB-TV5. Paul LaCamera, GM. 781.449.0400. Local Organizer: Stacey
Chicago will join the National Days of Protest with a demonstration in front of WBBM-TV
Channel 2, 630 N. McClurg Court, Chicago at 2 p.m., Sunday, Sept. 10. Help us prepare for
the protest by attending a poster making party 7 p.m., Tuesday, Sept. 5 at Ann Sather's,
929 W. Belmont. For information contact firstname.lastname@example.org
Call WBBM-TV Channel 2's new General Manager, Walter F. Dehaven, at 312.944.6000
Tell them your complaints about the program by visiting their website at www.cbs2chicago.com
Cincinnati will participate in the National Days of Protest with a rally outside WCPO-TV,
5th & Central, at 3 p.m., Sunday, Sept. 10. For more information contact Cincystopdrlaura@aol.com Let Channel 9
know you oppose their sponsorship of "Dr." Laura. Phone General Manager Bill See
at 513.721.9900. Write a note of protest by visiting this Web site
Dallas will join the National Days of Protest at 1 p.m., Sunday, Sept. 10,
KTVT-TV Channel 11, 10111 N. Central Expressway, Dallas. For more information
contact Selig602@aol.com KTVT-TV. Brian Jones, GM.
817.451.1111 ext 200. email@example.com
Denver will join the National Days of Protest with a StopDrLaura contingent in this year's
AIDS Walk (Sunday, Sept. 10) and a protest at KUSA-TV Ch. 9, 500 Speer Blvd, 6 p.m.,
Monday, Sept. 11.You can leave your opinion on KUSA's airing of Dr. Laura at their website.
Subscribe to the Stop Dr. Laura Colorado! List-serv by sending an e-mail to listproc@lists.Colorado.EDU
with the following as the body of the message: Subscribe stopdrlaura <your name>.
Visit the Stop Dr. Laura Colorado website: www.geocities.com/stopdrlauracolorado
Houston will participate in the National Days of Protest with a candle light
vigil on 8 p.m., Sunday, Sept. 10, KPRC-TV Channel 2 (NBC), 8181 S.W. Freeway, Houston (at
Gessner). To get involved contact firstname.lastname@example.org
Kansas City, MO
Kansas City will join the National Days of Protest with a 3 p.m., Sunday, Sept 10
rally in front of KSHB-TV Channel 41 studios, 4720 Oak, Kansas City. For more information
e-mail email@example.com and
KTNV-TV13. Chris Foate, GM. 702.876.1313. firstname.lastname@example.org
Local Organizer- Strutt Hurley email@example.com
Stop Dr. Laura Lexington will join the National Days of Protest with a Noon rally, Sunday,
Sept. 10 in front of WTVQ-TV Channel 36 studios, 6940 Main of War Blvd., Lexington. For
more information, please e-mail StopDrLauraLEX@aol.com.
Join a host of prominent speakers to protest in front of Paramount Studios! 10
a.m., Monday, Sept. 11, 5555 Melrose. Be there - this is Hollywood! For more information
or for information about participating in the Los Angeles part of the National Days of
Protest please e-mail Rtstopdrlaura@aol.com
Contact CFCF Channel 12 to protest their sponsorship of Schlessinger's show. Telephone
273.6311 or e-mail firstname.lastname@example.org
Protest at WKRN Channel 2, 441 Murfreesboro Road, Nashville at 4 p.m., Monday, Sept.
11. For more information e-mail email@example.com or
check out the local website at WWW.GAYTN.COM.
September 11th rally being planned now. Contact New York City organizer
Kenny Weinberg at NYCstopDrLaura@aol.com
Local Station: WCBS-TV2 - Anthony Petitti, GM. 212.975.4321 - APetitti@cbs.com
WKMG-TV Channel 6, 4466 N. John Young Parkway, Orlando. Please complain by calling WKMG
General Manager Kathleen Keefe at 407.291.6000. Local Protest contact: StopDrLauraOrlando@prodigy.net , Stephan
Palm Springs, CA
Palm Springs joins the National Days of Protest with a picket of KMIR-TV Channel 6, 9:30
a.m., Monday, Sept. 11th, 72920 Park View Drive, Palm Desert. For more information e-mail StopDrLauraPS@aol.com.
The National Days of Protest comes to Philadelphia with a rally at Welcome Park, 5:30
p.m., Monday, Sept. 11th (2nd & Walnut), followed by a march to KYW-TV Channel 3 at
Independence Mall, where we will hold a protest and press conference. To get involved,
please e-mail firstname.lastname@example.org.
Protest against KCVK-TV Channel 3 at 10 a.m., Saturday, August 26, 5555 N.7th
Ave, Phoenix. KTVK-TV3: Bill Miller, GM. 602-207-3333. Local Coordinator- Amy Culver email@example.com
Protest Monday, September 11 at 11 a.m. at KGW-TV.
Providence will join the National Days of Protest by assembling across the street from the
RI State House, 7 p.m., Sunday, Sept. 10. There will be speakers followed by a
candle-light procession to Channel 28. For more information please e-mail RIStopDrLaura@aol.com.
Reno has announced it is joining the National Days of Protest with a rally at 9 a.m.,
Monday, Sept. 11 in front of KRNV TV Channel 4 studios, Vassar Street Station. For more
informaiton, please contact Ben at Benzomatic@aol.com.
Planning meeting for San Francisco's participation in the National Days of
Protest: 6-8 p.m., Thursday, Aug. 24th at the office of Survive AIDS, 519 Castro Street,
2nd floor, San Francisco. Local Station KPIX-TV5: Jerry Eaton, GM.
415.632.5550. San Francisco will join the National Days of Protest with a picket of
KPIX-TV, 855 Battery Street from noon to 1 p.m., Monday, Sept. 11th. For more
information contact SFStopDrLaura@aol.com
King-TV5. Glenn Wright, GM. 206.448.5555. firstname.lastname@example.org.
Local Organizer: Pete Gregson email@example.com
St. Louis will participate in the National Days of Protest with a candlelight
vigil at Fox 2 studios, Hampton & Interstate 64 at 7:30 p.m., Sunday, Sept. 10
For more information contact firstname.lastname@example.org
Sioux City, IA
Protest against KMEG-TV Channel 6 on Sunday, Sept. 10. For more information
e-mail Lynette Melby at email@example.com
State College, PA
Protest assembles at 11:45 a.m., Monday, Sept. 11 in front of the university gates,
corner of College and Allen Streets. March to follow. For more information please contact SDrLStateCollege@aol.com.
Tampa will join the National Days of Protest with a rally at 3 p.m., Saturday,
Sept. 9 in front of WFTS-TV Channel 28, 4045 N. Himes Ave, Tampa (across the street from
Raymond James Stadium). For more information please contact StopDrLauraTampa@aol.com and firstname.lastname@example.org or visit the
Tampa Bay Stop Dr. Laura website
Local station: KGUN-TV Channel 9, 7280 E. Rosewood Avenue,Tucson. Special thanks
to Full Spectrum Travel, IBT's and Woody's for their generous donation of travel expenses,
and to EcoPure Bottled Water for donating refreshments and sun shelter.
Twin Cities, MN
KARE-TV Channel 11 in Golden Valley. Please protest KARE-TV by calling
612.546.1111. Next organizational meeting will be held on Thursday, August 24th at St.
Marks Episcopal Cathederal at 7pm. Twin Cities Stop Dr. Laura will participate in
the national days of protest with a candlelight vigil during the evening on Sunday, Sept.
10 at Loring Park, Minneapolis. For more information please contact StopDrLauraTC@aol.com
The next meeting of Stop Dr. Laura DC is 6:30 p.m., Tues., Aug. 22, Whitman
Walker Clinic, 1407 S Street NW, Mural Room. Plans will be made for participation in
the National Days of Protest with a demonstration in front of WDCA-TV Channel 20 at 2
p.m., Sunday, Sept. 10 in Bethesda, MD. Those needing rides or able to give rides
from DC should meet at 1 p.m. sharp in Dupont Circle. For more information contact StopDrLauraDC@hotmail.com
for information on their protest. Protest will be on Sunday, Sept. 10, 3:00PM, at KAKE-TV,
1500 N. West Street, Wichita. Write KAKE-TV Channel 10 General Manager Dave Trabert a
letter of protest and mail it to P. O. Box 10, Wichita, KS 67201-0010.
WELCOME: When Jimmy the Greek disparaged African Americans, he
got fired. But when Laura Schlessinger calls gays and lesbians biological errors and
pedophiles, Paramount gives her a TV show. While Ms. Schlessinger is free to malign
minorities, corporate America is not required subsidize it. In the names of Matthew
Shepard, Brandon Teena and too many more, join us in a stand against intolerance, and
* NEWS: HEAR THE FAMOUS "ERROR" QUOTE:
- On her Aug. 15 radio show , Schlessinger
again calls homosexuality an error. [Legal Note: this is fair use under copyright law.]
click image to take a virtual tour of
SUPPORT STOPDRLAURA.COM - Buy a T-Shirt!
Schlessinger has railed against them on her radio show, now you can own one! Support
StopDrLaura.com - buy a StopDrLaura.com t-shirt. Click here, then look for the StopDrLaura section in the upper
right-hand corner of the page.
12/18: Is Dr. Laura Downgraded in YOUR City
Check out this very
cool link, to Dr. Laura's OWN WEB SITE, to check
whether Dr. Laura's TV show has been downgraded to the wee
morning hours in your home town. It's quite easy, and
quite fun - for example, I found out that her show is now on
at 2:05AM in NYC, 1:40AM in Chicago, but still on at 1PM in
12/15: Paramount Loses $1m on Laura
According to a new story in Variety, Paramount has lost
over $1 million on the Dr. Laura TV, and the show's very
public and very big failure has reportedly sent ripples
through Hollywood. Too bad none of this ripples have hit
Paramount or Viacom, who, according to Variety, continue to
stand by the show. Read the entire
12/7: Dayton Downgrades Laura
"Following the lead of many other television
stations nationwide, WHIO-TV, Channel 7, on Monday moved Dr.
Laura Schlessinger's show from 10 a.m. to 1:30 a.m. weekdays.
In its place, Channel 7 now airs two episodes of Family Feud
from 10 to 11 a.m." - Dayton Daily News, 12/5/00.
Houston Downgrades Laura
According to one of our viewers, KPRC channel 2 in Houston has
moved Laura from 2:00 PM to 3:05 AM starting 12/4/00.
Little Rock Dumps Laura Radio
Little Rock has canceled Dr. Laura's syndicated radio show,
the Arkansas Democrat Gazette reports.
Laura's Cleveland Ratings Stink
"The November sweeps might have been the last for
Laura Schlessinger, whose "Dr. Laura" daytime show
was relegated to late-night slots by stations in the nation’s
five biggest markets. Locally, at 10 a.m. on TV-3, her show
ran fourth in the time slot and 40 percent lower than the
nearest competitor with a meager 1.8 rating/7 share." -
Cleveland Plain Dealer, 12/2/00.
12/2: Laura Wins Sour Apple Award
"Variety columnist Army Archerd reports that
picking the winner of the Hollywood Women’s Press Club’s
annual Sour Apple award was easy as pie—the only
nominee was Dr. Laura Schlessinger. The
advice-dispensing physiologist angered gay activists by
calling homosexuals “deviant” and homosexuality a
“biological error”; since then her syndicated
television show has suffered sponsor abdications,
terrible reviews, and banishment to late-night time
slots..." - From the Daily Advocate, Dec. 24, 2000.
12/1: Seattle Dumps Laura!
Ok, so I wrote the paragraph below way too soon. Seattle
NBC affiliate KYW-TV is reportedly dropping the Dr. Laura TV
show, shipping it over to independent station KONG-TV
12/1: Laura Still in Limbo
Why no recent updates about Dr. Laura's TV show? Because
ever since the CBS owned and operated stations banished
Schlessinger's TV show to early morning slots, there hasn't
been much news about the good doctor. In most of the
country's major markets, she's now been moved to 2, 3 and 4 AM
slots, a death knell according to industry experts. In Philly,
the local CBS affiliate dumped the show completely. There have
also been tons of rumors that Paramount has canceled the show,
and that Laura has walked off the set in anger (none of these
are confirmed). But just because there isn't any hard
news about Laura, doesn't mean we aren't here, watching and
waiting. Stay tuned.
11/7: Philly to Drop Dr. Laura!!!!!
StopDrLaura.com learned early today, confidentially,
that the CBS affiliate in Philadelphia is dropping the
Dr. Laura TV show effective Friday, November 10 - as
that news has now been made public, we can now report
it. The news that Philly will be the first US station
to drop the Dr. Laura TV show comes on the heel of news
that the CBS owned and operated affiliates have relegated
the Dr. Laura TV show to the early morning hours.
11/7: Did Paramount Censor "Frasier"?
Angeles Times is reporting today that it looks like
Paramount may have censored the "Frasier"
show because it made fun of Laura Schlessinger. In a
critically-aclaimed episode, the cast takes on "Dr.
Nora," a raving moralistic lunatic who has her
own radio talk show, even though she's not a "real"
doctor. If it's rue that Paramount yanked the Nora episode
to appease Laura, it would mean that Paramount is willing
to take TV shows off the air when they criticize high-paid
business partners, but not when they defame gays and
lesbians. What was Paramount saying about freedom of
11/7: Laura Downgraded
to Late Night
Reporter and Variety
today are reporting that the "Dr. Laura" TV
show is headed for the "post-1 a.m. graveyard"
as of next week on CBS owned and operated stations,
meaning 6 of the top 10 TV markets in the counry, including
the crucial markets of NY, LA and Chicago. According
to the experts, this has meant the death knell for other
troubled shows in the past.
10/30: 'All My Children'
Goes After Laura?
"All My Children," ABC's hit soap opera, reportedly
went after Laura Schlessinger today when one of the
main characters "came out" and said (this may be a paraphrase):
"I'm not blind or deaf. I know what's out there. I know
what people say. Talk show hosts call people like me
'unnatural.' All I know is what I am -- it doesn't feel
unnatural. The only thing that is unnatural is the way
people react to me." Gee, wonder who she's referring
10/29: Laura to be replaced?
"Caroline Rhea is rumored to be taping a talk show pilot
for Paramount TV, which is being rushed into production
as a back up for the low-rated "Dr. Laura Show," according
to gossip columnist Michael Starr from the New York
Post." Read the entire
10/29: Schlessinger Takes on Barbara Walters
Schlessinger took on Barbara Walters recently over a
photo of Walters in a bathrobe that Schlessinger found
distasteful. Walters and her cohosts on their daily
daytime TV show "The View" retailiated by flashing one
of Schlessinger's infamous nude pictures on the air
(you'll recall that two years ago a former boyfriend
of Schlessinger released nude photos of the talk show
host taken while he was having an affair with her during
her first marriage).
10/25: See the West Wing Video Here!
Last week, NBC's
hit TV show "The West Wing" savaged Laura Schlessinger.
We've now got the clip of this brilliant scene online.
Check it out here - you won't be disappointed (each
clip is around 1.4 megs). Clip
1, Clip 2.
And as thanks, let's everyone watch this really great
show (Wednesdays, 9PM EST).
10/22: Paramount Retooling Laura Show, AGAIN.
Paramount has announced that they are retooling the
Laura TV show again, in a last ditch bid to save the
show in the face of terrible ratings and an advertiser
stamped out the door. According to the press, this time
they're going to let Laura REALLY be Laura (though this
is what they said the first time they retooled the show
only 2 weeks ago).
10/22: Schlessinger's "Apology" Not an Apology
"Buzzers going off. That is not an apology. She is justifying
her position and saying, in effect,'"I'd say the same
thing again only with milder words.' And if she is such
an Orthodox Jew, she would know that 'Teshuvah,' or
repentance, requires remorse and action to correct the
hurt. Read the entire Ventura
County Star article.
10/22: Right Wing Attacks Laura
"Syndicated talk show host Dr. Laura Schlessinger is
great at telling her callers to stand up for their principles.
But under pressure from homosexual activists, the doctor
found it impossible to defend her own. In a full-page
ad in Variety, Schlessinger abjectly apologized for
once calling homosexuality ``deviant.''" Read the entire
10/22: Schlessinger Parodied on Law & Order Too
First, Schlessinger was lampooned on West Wing, now
we find via the Minneapolis Star Tribune, that the show
following it, Law & Order, did the same. Apparently,
they put a "radio psychologist" on the stand who under
questioning revealed she was NOT a real doctor, but
rather had a PhD in kinetics (Schlessinger's is in physiology).
10/18: Transcript of West Wing
Gay journalist Rex Wockner has transcribed the "West
Wing" segment blasting Laura Schlessinger. It's a must-read
here to read it.
10/18: "West Wing" Savages Laura
The Emmy-award-winning TV show "West Wing" included
a blistering attack tonight on an uptight anti-gay pseudo-doctor
who bore a striking resemblance in background to Laura
Schlessinger. Martin Sheen's character, the President,
starts questioning this woman about what kind of doctor
she is, asks how she can give counseling when her PhD
is in an unrelated field, criticizes her offensive views
of homosexuality, then launches into a paraphrase of
that famous email about Dr. Laura and the Bible. A truly
amazing show. Feel free to contact the "West Wing" via
form and thank them.
10/17: Time Life Drops Laura/Stations Move Her
In double good news, Time Life, Inc. has finally pulled
it rather extensive national advertising on the "Dr.
Laura" TV show, and two stations have moved "Dr. Laura"
to less important time slots. Stations WGRZ-TV in Buffalo,
NY, has reportedly moved "Dr. Laura" from its prime
3 p.m. timeslot to 10 a.m, and as previously reported,
WKFT-TV (Raleigh/Durham/Fayetteville, North Carolina)
moves "Dr. Laura" from 5 p.m. to 2 p.m.
10/10: Laura Apologizes, Again
In the October 11 edition of Variety, Laura Schlessinger
again apologizes to the gay community for her anti-gay
rhetoric. She issued an earlier apology on March 10,
then retracted it five days later. Read her latest apology
10/5: Laura Reportedly Caught With Fake Guests
Hollywood reports that the "Dr. Laura" TV
show may have been caught red-handed showcasing fake
guests. Apparently, a member of Schlessinger's own staff
(right) appeared on the show two days in a row, each
time as a guest with a different problem (and not identified
as a Laura staffer). Check out an 840k
excerpt of this great Access Hollywood piece
from October 4, 2000.
10/5: EXTRA: All of Canada Dumps Laura!!!
In an amazing development, the Dr. Laura TV show is
being yanked off the air IN ALL OF CANADA! Perhaps quite
fitting, the decision came to light yesterday, the day
of former Prime Minister Pierre Trudeau's state funeral.
Trudeau was a great defender of gay rights, my Canadian
friends tell me - including being responsible for the
decriminalization of homosexuality in Canada over 30
years ago. What a wonderful tribute to a great man -
he leaves his country in good hands. Read the Canadian
Press story about this development.
10/4: Carolina TV Station Downgrades Laura
"WKFT in North Carolina (Raleigh-Durham-Fayetteville)
has become the first major-market station to downgrade
'Dr. Laura.' Beginning Oct. 16, 'KFT will move the show
from its plum 5 p.m. timeslot to 2 p.m. because of faltering
ratings. Through yesterday, 'Dr. Laura' was averaging
a 0.9 on 'KFT, an independent station that had previously
been pulling a 2.8 with 'Sally Jessy Raphael' at 5 p.m."
Read the NY Post article here.
10/4: ABC: Did Laura Lie About Guests?
"Now the inflammatory Schlessinger is being accused
of packing her show with 'plants,' fake guests who are
actually on her payroll." Read entire ABCNews.com
10/3: Two Canadian TV Stations Dump Laura
At least two Canadian TV stations, in Toronto (ONtv)
and Montreal (CFCF12), no less, announced today that
they will be dumping Dr. Laura's TV show, starting next
week. More to come on this breaking story.
10/3: Another "plant" spotted on Laura
The NY Post reveals that yet another plant was spotted
on the Dr. Laura TV show (see next news item). According
to the paper, Schlessinger's own staff appeared on the
show, unidentified, as though they were simply a guest
who had the "courage to come here today."
Read the Post
10/2: Laura's Ringer "Scandal"
The "Dr. Laura" TV show is facing charges
that it places paid ringers in the audience to ask Laura
the "right" questions. The NY Daily News asks
"What is the right, just, ethical, and moral stand
on hiring people to spice up your talk show?" Read
9/29: A real psychiatrist takes on Laura
Psychiatrist Dr. Carole Lieberman, M.D., takes on Laura
Schlessinger, and in a big way (you'll recall Ms. Schlessinger
got her degree in physiology, studying rats - and not
in medicine, psychology or psychiatry as most folks
think.) Check out the video of Dr. Carole
fighting back (click then scroll down to the
9/28: Pfizer says "no more" Laura ads
"It was not our intet to run our advertising during
the Dr. Laura show. We have contacted our agencies to
insure that our commercials do not run on the show again."
Since nearly every advertiser has said the same thing,
you gotta ask, was Paramount lying when they repeatedly
told the press they had sold out advertising for the
9/28: Laura too scary for Spooky World
"She's scary, but Spooky World won't advertise
on Dr. Laura Schlessinger's new TV show. Our spooky
spies report that Spooky World pulled their ads after
fans called complaining that they were, well, horrified
by the snippy pseudo shrink!" - Boston Herald,
9/28: Oxygen Puts Laura in the Doghouse
Oxygen Media's BeFearless.com Web site takes another
look at Laura Schlessinger, and it ain't good :-). Read
the article here.
9/27: Could Dr. Laura Be Sued?
"Dr. Laura's statements are produced in a California
workplace: a television studio. California law prohibits
discrimination based on sexual orientation in the workplace.
If she makes discriminatory statements on her show she
may end up with a lawsuit that would teach her an expensive
lesson. Employees have the right to be free of discrimination
so they can enjoy equal employment opportunity. Statements
of prejudice interfere with this right." Feminist
attorney Gloria Allred, Dallas
Morning News, 9/27/00.
9/21: Paramount Halts Production of "Dr. Laura"
The LA Times reports today that Paramount is temporarily
halting production of the Dr. Laura TV show, only 2
weeks after its launch. While some think they may be
trying to re-tool the show, as its ratings have been
abysmal and the advertisers are dropping like flies,
others say that a hiatus in production after only 2
weeks is NOT a good sign. StopDrLaura.com welcomes the
news as a sign the show is in trouble, but urges everyone
to KEEP CALLING THE ADVERTISERS, now more than ever.
Read the entire LA
9/21: NBC Executive Embarrassed About Laura
According to today's LA Times: "Schlessinger was
criticized at a panel of network executives Thursday,
when the group was asked--in light of criticism from
Washington--if there were programs on television they
didn't feel they could defend. 'I'm not embarrassed
about anything on television, with the exception of
'Dr. Laura,' ' said Garth Ancier, president of NBC's
9/20: Canadians Launch Anti-Laura Web site
Some Canadians, upset with Schlessinger's anti-gay rhetoric,
have started their own Web site - DrLauraGoHome.com
- to urge local advertisers to drop Schlessinger's TV
show. The site lists local Canadian TV stations on which
Schlessinger is airing, and a slew of advertisers' contact
information. In other Canada news, Maple Leaf Foods
announced today that it has pulled advertising from
the Dr. Laura TV show. Oh Canada!
9/18: NYT: Dr. Laura TV show "a goner"
"Now ratings are in for the first four 'Dr. Laura'
shows through Thursday, and media analysts characterized
them as weak. Viewership fell 15 to 28 percent compared
with the programs that run in time slots just before
'Dr. Laura,' they said, and were off 12 to 28 percent
compared with the shows running a year ago that 'Dr.
Laura' replaced. 'It's a goner,' said Marc Berman, media
analyst for the Mediaweek .com unit of VNU USA, who
produces The Programming Insider, a daily e-mail newsletter."
Read the entire
9/15: Washington Post Slams Laura TV Show
"WHY WOULD PEOPLE want to watch this? Perhaps if
all other channels mysteriously went off the air. Even
then, the temptation would be to avoid it. 'Dr. Laura'
might be endured but seems unlikely to be enjoyed. There
was not a peep on any of her opening shows about the
topic that has earned Dr. Laura her most vehement detractors:
homosexuality. On her radio show, she has labeled it
'deviant' behavior comparable to 'bestiality' and 'pedophilia.'
...Apparently Dr. Laura was of the opinion that gay
people hadnt suffered enough bigotry and ignorance
over the years and so she volunteered to offer yet more."
Read the entire, wonderful article here.
9/15: Eckerd HealthCare Dumps Laura
"The advertising for the Eckerd HealthCare Discount
Plan was placed in a 'stand-by' position which means
that the networks aired the spot in any programming
at their sole discretion, not at the direction of Eckerd
Corporation or its advertising agency. We have notified
all networks not to air Eckerd commercials during the
'Dr. Laura' show in the future."
9/15: CB Fleet dumps Laura
CB Fleet, which products Summer's Eve, has notified
StopDrLaura.com that it is moving its advertising to
other non-Dr. Laura TV shows.
9/15: Texaco dumps Laura
"It is not our policy to purchase advertising time
on controversial shows, such as the Dr. Laura Show.
Our spot was placed on the show in a decision made solely
by the television station as they overlooked our policy.
That has been corrected and we are taking steps to ensure
that this does not happen again."
9/14: Tons More Drop Laura TV
Sears, Kraft, Kaiser Permanente, Unilever, and America's
Best have all pulled their advertising from Dr. Laura's
9/14: Ontel Drops Laura TV
Ontel, a national sponsor of the Dr. Laura TV show,
has notified StopDrLaura.com that they are pulling their
advertising from the Dr. Laura TV show.
9/14: Laura's Ratings "Rock Bottom" in
"Radio show host Laura Schlessinger got off to
a rocky start with her new daytime TV series, "Dr.
Laura," Monday. The series was watched in just
54,500 metropolitan area homes, enough to finish dead
last in its 3 p.m. time period. The figure represents
a 27% drop from what the station did in the time period
in May with a combination of "Inside Edition"
and "Hollywood Squares" reruns." - NY
Daily News, Sept. 13, 2000.
9/14: Is Laura Paying her TV Audience?
According to a published article, a Dr. Laura TV show
audience member, who she interviews on camera, is reportedly
a paid extra. The man claims that 80% of the Dr. Laura
TV audience is paid to be there, and that 30-40% of
them are actors. "Dr. Laura is aware of what all
the audience people are doing, that they are paid,"
he says. That doesn't sound like "Doing the Right
Thing" to us. Read the article here.
HERE to read more news from StopDrLaura.com,
and get a feel for the history of this controversy.
Good Guys: Companies That Have Promised "No More
Ads" Since 9/11 TV Debut:
- 11/7: 24 Hour Fitness
- 11/6: Ikea
- 11/1: Glaxo Wellcome (Valtrex)
- 10/30: Denny's
- 10/27: USA Today
- 10/27: Victory Ford
- 10/26: Winner Int'l (The Club)
- 10/26: Liberty Medical Supply
- 10/23: Icy-Hot
- 10/19: Domino's Pizza
- 10/18: Children's Museum
- 10/17: Time Life, Inc.
- 10/10: Arm & Hammer
- 10/7: Magic Wallet
- 10/7: 24 Hour Fitness
- 10/6: Schering-Plough
- 10/6: Jennifer Furniture
- 10/5: Craftmatic Adjustable Beds
- 10/4: Temple Kung Fu
- 10/3: Tetley Tea
- 10/3: Canada Savings Bond
- 10/3: Royal Bank
- 10/3: New Homes Preview
- 10/2: Checkers
- 10/2: MAACO (Canada)
- 10/2: Boot Town
- 10/2: Clearnet
- 9/30: Chef Boyardee
- 9/29: Novartis
- 9/29: Toyota
- 9/29: Bar-None
- 9/29: Robb & Stucky, Ltd.
- 9/28: Pillsbury
- 9/28: Giant
- 9/28: Pfizer
- 9/27: Spooky World
- 9/27: AR Pioneer Chiropractic & Carpal Tunnel Clinic
- 9/26: Stephen's Gourmet
- 9/26: Hospital for Special Surgery
- 9/25: Ciener-Woods Ford
- 9/24: Oldsmobile
- 9/24: Washington State Lottery
- 9/24: David's Bridal
- 9/24: Workopolis
- 9/22: Coca-Cola
- 9/22: Torso Track (Suzanne Somers)
- 9/22: Mervyn's
- 9/22: Diet-ZX
- 9/22: Zatarain's
- 9/22: Fantom Technologies
- 9/21: CareFirst BlueCross BlueShield
- 9/21: PETsMART
- 9/21: Mattress Discounter
- 9/20: Steak n Shake
- 9/20: Maple Leaf Foods
- 9/20: Lowes
- 9/20: Roman Meal
- 9/19: Medieval Times
- 9/19: Concord Insurance
- 9/18: Slim-Fast
- 9/18: Pacific Gas & Electric
- 9/18: Ross Stores
- 9/18: Discount Dresses
- 9/15: Rite-Aid
- 9/15: Sybaris
- 9/15: George Foreman Grill (Salton)
- 9/15: US Sen. Candidate Mark Dayton (D-MN)
- 9/15: Eckerd Corporation
- 9/15: CB Fleet (Summer's Eve)
- 9/15: Texaco
- 9/14: Sears (did not approve ads)
- 9/14: Renaissance Cruises
- 9/14: Kraft
- 9/14: Kaiser Permanente
- 9/14: Unilever (Brummel & Brown)
- 9/14: America's Best (Eyewear)
- 9/14: Ontel
- 9/14: Tri-City Sporting Goods (CA)
- 9/14: Les Vogel Dodge (CA)
- 9/13: Luxor Resort & Casino
- 9/13: Brentwood Volvo
- 9/13: Stonestreet Capital
- 9/13: Conair
- 9/13: GEICO
- 9/13: Brink's
- 9/12: Verizon
- 9/12: IHOP (did not approve ads)
- 9/12: Kimberly-Clark (Scott TP)
- 9/12: Starpower Internet
- 9/12: Long John Silver's Seafood
- 9/12: Jacoby & Meyers
- 9/12: Closet World
- 9/12: John Corzine for Senate (NJ)
- 9/12: Rubenstein & Rynecki
- 9/11: Bally Total Fitness
Quotes Re: Dropped TV Ads
"We have instructed our agency to avoid this show in
9/30: Chef Boyardee
"The Chef Boyardee brand is pulling its ads from the
Dr. Laura program."
"We have re-contacted all stations to advise them not
to rotate Toyota advertising into the Dr Laura show."
"We pulled the spots after the first week of the schedule
and have no intentions of maintaining any type of presence
within the program."
"It was not our intet to run our advertising during the
Dr. Laura show. We have contacted our agencies to insure that
our commercials do not run on the show again."
9/24: Washington State Lottery
"The Washington State Lottery agrees that the controversy
surrounding Dr. Laura's opinions render her program a potentially
problematic environment for any advertiser. But, more importantly,
the Lottery affirms its stance against positions that promote
discrimination, bigotry, and prejudice. The Washington State
Lottery did not seek out advertising during the Dr. Laura
Show, and we have pulled all advertising from that time slot
while the show airs."
"The Coca-Cola Company has not directly purchased advertising
on the Dr. Laura television show, either nationally or locally,
and the show is not part of our planned buy for 2000. Any
Coca-Cola advertising that viewers may have seen on the show
was placed in error by a local television station. We have
instructed the local television stations where we advertise
to adhere strictly to our media plan."
9/22: Torso Track (Suzanne Somers)
"...The ads were pulled and will no longer be seen on
"We have requested that our media buyer not purchase
spots on the Dr. Laura [TV] show."
9/22: Fantom Technologies
"We respect your concerns and have contacted our media
agency to remove any future FANTOM advertising from this program."
9/21: CareFirst BlueCross BlueShield
"While we do support the right to free speech; we will
not support the television show commercially. Last week, after
ads ran without our knowledge, CareFirst instructed its advertising
agencies to discontinue any placement on the Dr. Laura radio
or television shows."
"The Dr. Laura Show is on the list of programs with which
we DO NOT advertise. The commercials that ran in the Utah
area where mistakenly booked by our media buying agency...
We have corrected the problem..."
9/21: Mattress Discounter
"Mattress Discounters is notifying all television stations
that we deal with nationally that we do not want to be in
any way, shape or form associated with the "Dr Laura"
show... As soon as we found out they were running our spots
in the Dr. Laura program we contacted the stations and moved
9/20: Steak n Shake
"If any of the Steak n Shake commercials have run during
the Dr. Laura Show it is purely by mistake and we will be
receiving commercials in other programming to account for
the television station error."
QUOTES from TV advertisers...
LAURA'S RADIO ADVERTISERS
Who's Dumped Laura to Date:
- Procter & Gamble (TV & Radio)
"While she has every right to assert her views on all
subjects in the context of her show, we have an equal right
as an advertiser to place our commercials in less polarizing
environments.... there are lots of programming options and
we've decided there are better ones for us"
"Albertson's is committed to embracing diversity in its
many forms... Once we learned that we were inadvertently advertising
on the Dr. Laura Show, we directed the media buying service
to pull our advertising from this program."
"RadioShack took action to pull ALL ads from the Dr.
Laura Show as soon as this placement error was brought to
- Motel 6
"We are looking very closely into whether this type of
talk-show programming makes sense for us and we are doing
no further advertising on Dr. Laura this year."
"We have discontinued our advertising on the program."
from radio advertisers who have dropped Dr. Laura
AD AGE ON LAURA ADVERTISING
"Other advertisers should pay attention to P&G's
words: there are indeed 'better' program options." -
Advertising Age editorial about Dr. Laura, 5/29/00.
ARTICLES ALL SHOULD READ:
- Consumers will reject advertisers for shows like
Dr. Laura, new
- Laura's quotes about gays.
- Laura "savages" young girl,
Courant (excellent article) 11/9/99.
- Laura "puts kids at risk for HIV/AIDS",
AIDS Action, 3/20/00.
- Laura's "hypocrisy", Slate.
- Laura "lies", Calgary
- Free Speech not an issue, Boston
JEWISH HATE MONITOR CRITICIZES LAURA
"We believe that a tone of demonization and needless
hostility characterizes your remarks on these issues... we
are concerned that others might use such statements to justify
acts of violence or discriminate against gays and lesbians."
- Anti-Defamation League letter to Laura, March 24, 2000.
- Matthew Shepard: "...she suggested Matthew Shepard,
the University of Wyoming student brutally slain in a gay-bashing
incident in 1998, was to blame for his own murder." -
- AIDS: "Dr. Laura's dangerous message puts kids
at risk for HIV/AIDS... It would be irresponsible of Paramount
to distribute such a dangerous message, and they should not
do so." - AIDS Action letter to
- Free Speech: "When Paramount decides that it
wants to put on Dr. Laura, or doesn't want to put on Dr. Laura,
the government's not involved. And therefore the First Amendment
and the freedom of speech, the legal freedom of speech protections,
don't apply." - ACLU's Peter Eliasberg on ABC's World
News Tonight, 5/20/00.
- Bigotry: "Dr. Laura and the words she has chosen
are extremely troublesome, factually inaccurate and hateful.
HateWatch asks Paramount Television to not give her a wider
forum to express these, and other bigoted sentiments."
- HateWatch.org statement,
. - Denials: "She is Clintonesque. She either
claims not to remember things or denies them. She mostly pleads
bad memory. I found her evasive at best, and dishonest often."
Vanity Fair writer Leslie Bennetts in the Toronto Sun, 10/10/99.
- Credentials: "She has fewer credentials than
television's Dr. Frasier Crane." - Ft.
Worth Star-Telegram, 5/19/00
- Lies: "When a broadcaster lies, someone must
call her to account... It is not only disingenuous but dangerous."
- Savage: "In a November broadcast, she savaged
-- by name -- a Connecticut eighth grader... suggest[ing]
the girl be 'sacrificed,' Inca style." - Newsweek,
- Rabbi Speaks: "radio hosts such as Dr. Laura...
are misleading their listeners and misrepresenting the meaning
of the Biblical text." - National
On Gay Parents: "[F]or gay couples and single
women who decide to raise a child, she suggests, 'Get a dog
instead.'," Atlanta Journal-Constitution, 5/13/00.
On Gay Civil Rights Advocates:"The well-funded
and well-connected homosexual activist movement has become
the McCarthyism of the 21st century." 5/13/00, Deseret
Read more Laura quotes about
RELIGIOUS RIGHT ON FREE SPEECH
"...there's no substitute for Hollywood taking responsibility
for what it puts on the air. Time and again they've shown
they're unable to clean up their act. Maybe our elected leaders
should do it for them." - Family Research Council, read
MOM FIGHTS BIGOTS: "In high school, while your
children were doing what kids that age should be doing, mine
labored over a suicide note, drafting and redrafting it to
be sure his family knew how much he loved them. My sobbing
17-year-old tore the heart out of me as he choked out that
he just couldn't bear to continue living any longer, that
he didn't want to be gay and that he couldn't face a life
with no dignity..." Paramount and Viacom, this is the
world you are creating for our youth. Read this incredibly
add a banner to your website we have
them available online.